Creative print & website design

email: david@davidfreeland.co.uk

I am a graphic designer with proven creative skills; I have a strong technical background in the design and print industry. I have experience designing and art directing books for both children and adults, packaging for major international retailers such as Marks and Spencer and Sainsbury's, magazine design, advertising and website design and development. Below is a selection of my work. Please feel free to email me to request more information or to discuss your design project requirements.

Redesign of existing products using a ecological approach to substrates and inks for Barnes and Noble.


Art direction & design.

Box, components and sample spread from Yoga ‘Lifestyle’ box set. Art direction on location for 128 page book & DVD.


Art direction & design.

Design of Raymond Briggs' 'Snowman' and 'Father Christmas' products. New Illustrations commissioned.


Art direction & design.

Hugely successful Learner Driver tin design for the AA. Multi-levels of embossing on the tin.


Art direction & design.

Repackaging of existing children's products in a 'retro style' for Au Naturale.


Art direction & design.

New concept designs for a 'Fairy' range of activity products for Next.


Art direction & design.

Repackaging of existing products for M&S (option 1).
These are designs for gift tins with belly bands.


Art direction & design.

Repackaging of existing products for M&S (option 2).
These are designs for gift tins with belly bands.


Art direction & design.

Example book spreads from Petit Fours 'Lifestyle' gift box. Full photoshoot art direction of the 128 page book.


Art direction & design.

Visual concept design for 'Home Designer'. Book designed to house craft components inside the front cover flap.


Art direction & design.

Box, fridge magnets, sample spread and original artwork
from Pocket Pop Art ‘Mini Lifestyle’ box set.


Art direction & design.

New cover design for a bumper children's reference book for The Works bookshop.


Art direction & design.

Redesign of existing 'Sticker Stations' and '24/7' children's reference books for Scholastic UK.


Art direction & design.

Box design for Emergency Nail Kit 'Mini Lifestyle'. Foil blocking used in the magenta areas for greater impact.


Art direction & design.

Website example pages from www.eyeoftheheart.co.uk and www.labelsplus.co.uk


Design & development.

Website example pages from www.photographicday.com and www.johnballblacksmith.co.uk


Design & development.

 

© Copyright 2009 David Freeland - All Rights Reserved | Back to Top