I am a senior freelance designer with proven creative skills; I have a strong technical background in the design and print industry.
I have over 20 years experience in print and web design. My roles have included designing and art directing books for children and adults, designing packaging for major international retailers such as Marks and Spencer and Sainsburys and design and layout of
magazines. During my time working freelance I have designed brochures, packaging, full company branding and websites. Below is a selection of my work. Please feel free to email me to discuss your design project requirements.
Redesign of existing products using a ecological approach
to substrates and inks for Barnes and Noble.
Art direction & design.
Box, components and sample spread from Yoga ‘Lifestyle’
box set. Art direction on location for 128 page book & DVD.
Art direction & design.
Design of Raymond Briggs' 'Snowman' and 'Father Christmas'
products. New Illustrations commissioned.
Art direction & design.
Hugely successful Learner Driver tin design for the
AA. Multi-levels of embossing on the tin.
Art direction & design.
Repackaging of existing children's products in a 'retro style' for Au Naturale.
Art direction & design.
New concept designs for a 'Fairy' range of activity
products for Next.
Art direction & design.
Repackaging of existing products
for M&S (option 1).
These are designs for gift tins with belly bands.
Art direction & design.
Repackaging of existing products for M&S (option 2).
These are designs for gift tins with belly bands.
Art direction & design.
Example book spreads from Petit Fours 'Lifestyle'
gift box. Full photoshoot art direction of the 128 page book.
Art direction & design.
Visual concept designs for 'Quiz Kit' box sets. These
were presented to Next and Homebase.
Art direction & design.
Brochure design for Pavilions. Produced to promote Notting Hill Housing's new comtemporary apartments in Wimbledon.
Design & development.
Design of the Woodbridge Real Shopping Guide 2010 for Rainbow Creative.
Design & development.
Box, fridge magnets, sample spread and original artwork
from Pocket Pop Art ‘Mini Lifestyle’ box set.
Art direction & design.
New cover design for a bumper children's reference book
for The Works bookshop.
Art direction & design.
Redesign of existing 'Sticker Stations' and '24/7' children's reference books for Scholastic UK.
Art direction & design.
Box design for Emergency Nail Kit 'Mini Lifestyle'.
Foil blocking used in the magenta areas for greater impact.
Art direction & design.
Website example page from www.e-l-a.co.uk designed for
Rainbow Creative
